May 14, 2024

SaaS is the future

In today's rapidly evolving digital landscape, Software as a Service (SaaS) has become a cornerstone of modern business operations. From small startups to multinationals, organizations around the world are turning to SaaS solutions to streamline processes, increase productivity and drive innovation. Solutions such as those from TwelveBricks are flexible, scalable and many times cheaper than the traditional way of website development.

In a previous blog titled “So what are you, a website builder or a digital agency?” we explained why we are, and are not, a website builder. Below we explain why we are not a digital agency, or are we?

Traditional website development is unnecessarily expensive

Building a website from scratch every time means that time and money is spent over and over again to carry out the same work with the same end result. Whether you are the client of a new website, or work in design, marketing and/or communications, it remains a shame that this still happens.

It is quite logical if a client thinks that the technical basis of a website is ready “on the shelf”. After all, that work has been done countless times. Yet the journey of digital agencies still starts with installing a server and the basis of a content management system.

As a service provider in design, marketing and/or communication who also offers the delivery of websites as a service, you quickly become dependent on a digital agency or self-employed people to create your customers' websites. This means that a (significant) part of your customer's budget is used for technology, while that budget could be better used for great texts, images and videos. Less costs for technology means more turnover for you.

Once the website is online, there are always ongoing costs for hosting and the maintenance of the website. After all, you want the website to have swift responses and to be secure and always available.

The future of website development

We are not a digital agency as described above, but we do deliver the same end result. With us, the website is actually already “on the shelf”. As soon as we have information about, for example, design, colors and desired types of content, the website will be available to be filled in no time. This does not have to take months, it can be done in a few days.

TwelveBricks is the technical partner for design, marketing and communication agencies. By placing your website, or that of your customer, with us, you can use almost the entire budget for better content to bring their products or services to life for visitors.

As usual with SaaS, hosting and maintenance are included in our subscriptions. Every website always benefits directly from future developments of the platform. Whether it concerns performance optimization or the implementation of new functionality, it is available to everyone. That is the power of SaaS!

Shall we step into to the future together?