Design

Designing for Editors

TwelveBricks: A Fast, Affordable, and Open SaaS Solution

In a world where speed, cost, and quality are often at odds, TwelveBricks delivers on all three. Built on open-source Drupal, our SaaS platform provides organizations with a powerful, flexible, and cost-effective solution for managing project and product pages. Whether you need a scalable content platform or a streamlined editorial experience, TwelveBricks ensures efficiency without compromise.

The Legacy of Braun and Its Influence on Modern Design

Braun, the German industrial design company, revolutionized product aesthetics and functionality in the 20th century. Under the leadership of Dieter Rams, Braun introduced a design philosophy that championed simplicity, usability, and timeless appeal. Rams’ influence extends far beyond household appliances—his principles have shaped the digital interfaces we use today. Even Apple’s design ethos, under Jony Ive, borrows heavily from Braun’s minimalist yet highly functional approach.

At TwelveBricks, we believe great design should serve its users effortlessly. This is why our editorial interface is inspired by Braun’s 10 principles of good design, ensuring a seamless experience for content creators.

Applying Rams' Principles to the TwelveBricks Editorial Interface

1. Good design is innovative – TwelveBricks reimagines the editorial workflow with an intuitive, distraction-free interface, streamlining content creation without unnecessary complexity.
2. Good design makes a product useful – Every UI element serves a purpose. From structured content management to seamless publishing workflows, our design prioritizes editorial efficiency.
3. Good design is aesthetic – A clean, well-organized interface reduces cognitive load, allowing editors to focus on content rather than cluttered menus or overwhelming options.
4. Good design makes a product understandable – Clear navigation, logical content hierarchies, and accessible tools ensure that editors can intuitively find what they need, minimizing onboarding time.
5. Good design is unobtrusive – TwelveBricks keeps distractions to a minimum. No unnecessary pop-ups, convoluted settings, or hidden features—just a straightforward UI that gets out of the editor’s way.
6. Good design is honest – Our UI presents real-time previews and transparent workflows, ensuring that what you see is truly what you get when publishing content.
7. Good design is long-lasting – By adhering to well-established UX patterns and open-source standards, our editorial interface remains functional and relevant, avoiding trends that quickly become outdated.
8. Good design is thorough down to the last detail – From keyboard shortcuts to responsive design, every small enhancement contributes to a smooth and efficient editorial process.
9. Good design is environmentally friendly – As an open-source solution, TwelveBricks promotes sustainability by reducing reliance on proprietary software lock-in, reusing that what has been build by the community.
10. Good design is as little design as possible – Simplicity is key. No unnecessary embellishments or confusing options—just a clean, functional, and efficient toolset for content creators.

A UI That Empowers Editors

By following Braun’s timeless design principles, TwelveBricks delivers a user experience that is both elegant and highly functional. Just as Braun revolutionized industrial design, TwelveBricks is redefining the way editors interact with digital content.

Great design isn’t just about aesthetics—it’s about making life easier for those who use it. At TwelveBricks, we ensure that editors can focus on what truly matters: creating meaningful content without friction.

Are you ready to experience an editorial interface that just works? Make an our contact page.